Wednesday, July 30, 2008

San Diego ComicCon Wrapup

Check out the ICv2 report on this year's San Diego ComicCon, which attracted 125,000 attendees and a huge press contingent numbering the thousands. Tickets sold out prior to the actual event. Themes that emerged were the increased level of marketing in the form of displays and banners both in the venue and on the streets; the inclusion of many "scantily clad models" on booths; the competition for limited edition release toys; free swag; the overwhelming impact of television and film on the convention landscape; as well as the frustration of some comics purists about the apparent vanishing act of comics from the Con. Word on the street is that the vibe and energy was fantastic. Darn it that we missed it, but we don't want to head back to the States or any of the conventions until our product is out on the market. 

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