The U.S. retail graphic novel market reached $375 million in sales in 2007 ... The growth came from both bookstores and comic stores, which were both up around 12% over 2006 sales... The periodical comic market was $330 million in 2007, according to the ICv2 white paper, bringing the total 2007 comic and graphic novel market to $705 million for the U.S. and Canada.
This kind of research gives both publishers and creators context for their products and also demonstrates that comics as a medium, as well as graphic novels as a format, are going from strength to strength. Congratulations to the ICv2 insiders headed by Milton Griepp for a superlative job in the analysis of these trends. We thoroughly recommend that both professional and emerging comics creators subscribe to the ICv2 daily newsletter and the mags.