Spotted a great one-page advert in last weekend's papers for the "soon-to-reach iconic status" Australian men's clothing label – aussieBum. The company has just launched a new limited edition range of superhero underwear for men available in briefs and hipsters. There are four superheroes in the Hero series – Exterminator, Hunter, Oceanman (he'd be our pick for obvious reasons) and Wolfman. The video is masculine, aggressive and sexy. Love the tattoos on one of the model's backs and the bubble sound effects for Oceanman. The artist is John Royle. Great concept all round. Go order some!