Thursday, January 8, 2009

MEDIA RELEASE: Black Mermaid Productions™ Launches Black Mermaid Boutique

8 January 2009

Black Mermaid Productions™ (BMP) is proud and exceptionally happy to announce the launch of its online CafePress Black Mermaid Shop, featuring several lines of Black Mermaid™ brand gifts and collectibles. The Black Mermaid™ range of images is based on the BMP corporate logo – a reclining mermaid silhouette – which has become an identifiable part of the BMP business brand for over 15 years. BMP is, in fact, an Australian creative team made up of Jozef Szekeres (artist) and Julie Ditrich (writer) that specialises in fantasy and mermaid-related comics and graphic novels.

"Our logo has been extraordinarily popular since her first global public appearance on our website in 1998 where she featured in many design variations in her role as hostess," says BMP Director, Julie Ditrich. "We regularly have to turn down requests from people all over the world who want to use the Black Mermaid™ artwork on anything from fishing adverts and menus to burlesque costumes and wedding invitations. We even had a copyright breach nearly three years ago when somebody used one of our images without permission on a T-shirt range which was sold through some Sydney markets. This matter was pursued legally and settled to our satisfaction."

Designed by BMP artist, Jozef Szekeres, the BMP logo has been described by many as "sexy", "fun" and "absolutely lovely" and will now feature in many different design ranges on the CafePress Black Mermaid Shop over the upcoming years. The first range on offer is traditional in its association and feel as it features the Black Mermaid™ in her underwater environment interacting with various ocean creatures. BMP has, therefore, named this range the "Undersea Black Mermaid™".

There are 15 products in the basic range and an additional 12 in the special lines. These include clothing, homewares and papergoods. BMP will also be releasing various limited edition ranges, as well as those limited by time such as the Celebration Black Mermaid™ range which will be tied to holidays and festive occasions such as Christmas and Halloween. The first image launched in 2008 in the Celebration Black Mermaid™ range is the Valentine's Day "Heart of Hearts" design, which will only be on sale until 14 February 2009 (11.59 US Pacific Time).

"We predict that the Black Mermaid™ products will bring much enjoyment to those who buy them. We have it on good authority that people love – and feel good – just looking at her," says BMP Director Jozef Szekeres. "We are about to purchase a shipment for ourselves to do further quality control tests, but we already have a HUGE line of friends, family and professional colleagues who have given us extensive shopping lists or who are grabbing specific pieces for themselves from the online shop. It will be interesting to see which designs are the most popular and we will soon poll our subcribers and readers to see which are their favourites."

You can visit the CafePress Black Mermaid Shop at:

For further information contact Julie Ditrich or Jozef Szekeres on:
Phone: (61 2) 9606 4728

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