To give you some background…
Body of Work (BOW) is a series of photographic books that retail between $250 and $500 each. They are coveted collectors' pieces and are distinguished by the brilliant photography and production standards. Each photo is tactile. For example, a shell and pearl girdle on one of the models feels like crunchy shells on a beach. You can also feel smooth cool lustre of the pearls.
BOW is an Australian brand but best known overseas because in the seven years of its existence it has accumulated 117 international awards for design, photography and incomparable print reproduction. In the last two years BOW has won all the top prizes known as Bennys (14 in all!) in the art print section of the American Premier Print Awards, which are to print what the Oscars are to films.
On the night in question we walked like James Bond amongst the Aston Martins, Rolls Royces, Bentleys and McLarens, nibbling on delicious truffle infused canapés and suppressing our desire to caress the body work on the cars, which would have resulted in trails of finger- and perhaps even fin-prints (depending on who was doing the touching) over the paint job.
Displayed in between the prestige vehicles were the new photographic pieces in the Casino Collection. These portraits and full length poses were nearly life size (1500 x 1000mm) and are amongst the world's most exclusive collections of photographic artwork masterpieces. For the first time they were available for sale or rental. The starting price is $25,000.
Amongst the beautiful people and the beautiful things on display was the largest book in the world, which opens to an impressive 1.5 metres x 3 metres. You can imagine how delicately and tenderly we handled it – this is certainly not a book for children to turn the pages. Ultimately, BOW is known for its creative flair and refuse to compromise in the pursuit of excellence.
In 2014, similar events are scheduled for Los Angeles, Las Vegas and Chicago. We were luck to have been invited to the inaugural one!
Photographic credits: Bob Armstrong and Trivett Bespoke except where otherwise stated
(1) Bob Armstrong introducing BOW 2014 Casino Collection in the Trivett Bespoke McLaren Showroom
(2) Hannah Mermaid (photo credit: Jozef Szekeres)
(3) Image from the BOW photo shoot in December 2013 for the 2015 Casino Collection
(4) One of the luxury cars that Jozef got to sit in.
(5) Bob Armstrong with models Hannah Fraser (sans mermaid tail) and Anna Bliss who flew in from LA for the launch.
(6) Another image from the BOW photo shoot in December 2013 for the 2015 Casino Collection
For further information and high resolution photographs please contact Fiona Barraclough on +61 467 801 367.
And here are our special personal shots:
(1) Jozef and Hannah in the chassis of one of the cars during an audience participation sectionof the evening (smoke machine and special effects and all)
(2) Jozef and Julie with Hannah
THE PHOTOGRAPHY OF BOB ARMSTRONG